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The strength
was always
there.

A people company built on a simple truth — sport builds the best version of people. We exist to make that accessible to everyone.

19%

India employee engagement · ADP 2025

$9.6T

Productivity unlocked at 70% engagement · Gallup

-18%

Attrition delta · FORJ events 2024–25

The Philosophy

The forge doesn't
add anything.
It reveals.

Raw metal into extreme heat. Hammered into something extraordinary. The forge didn't create strength — it revealed what was already there.

Sport is the forge. 99% of people who play will never be professionals. Every one of them carries what sport forged in them — into their work, their teams, their leadership.

Raw unformed potential
01

The Raw Material

Unformed.
Untested.
Full of potential.

Every person who walks into a Forj event carries talent, resilience, and capacity they've never been asked to use. Not yet.

Sport under pressure — heat of competition
02

Heat · Pressure · Sport

Competing.
Losing.
Showing up again.

Sport creates conditions no workshop can replicate — real stakes, real failure, real teams. The forge is hot. That's the point.

Forged — stronger teams, stronger leaders
03

The Forged

Stronger.
Sharper.
Always there.

What comes out isn't created. It's revealed. Character, trust, resilience — the forge just gave it somewhere to go.

99% will never be professionals.  ·  Every one of them carries what sport built in them.  ·  Forj makes that intentional.

The Evidence

This is not
our opinion.

The relationship between sport, physical activity, and human performance has been studied rigorously for decades. FORJ is not built on intuition — it is built on what the research consistently shows. Here is the evidence that shaped how we think about what we build.

University of Bristol · Journal of Occupational & Organisational Psychology

Productivity.
Tolerance.
Resilience.

On days when white-collar employees exercised during the working day, they reported significantly higher productivity, better mood, greater tolerance of colleagues, and stronger resilience under pressure — compared to days when they did not exercise.

The same person. The same role. The same team. One variable changed: physical activity. And the performance outcomes changed consistently and measurably with it.

Productivity, mood, tolerance, and resilience — these are not the soft outputs of a team day. They are the precise traits that define a high-performing team. Sport produces them. This is the evidence.

Source: J. Occ. & Org. Psychology · University of Bristol · Peer-reviewed · Widely cited

Gallup · State of the Global Workplace 2025

$9.6
Trillion.

Gallup calculates that if the world's organisations reached the engagement levels of today's best-practice companies — roughly 70% engaged — it would unlock $9.6 trillion in productivity. That is 9% of global GDP.

Today, only 21% of employees globally are engaged. In India, that number fell to 19% in 2025 — the steepest single-year decline of any country in the world.

The gap between where the world is and where it could be is not a motivational problem. It is a structural one. The organisations that close that gap are the ones who build the conditions for it — deliberately, repeatedly, at scale.

Source: Gallup State of the Global Workplace 2025 · ADP Research People at Work 2025

73%

of employees already use physical movement to manage their mental health at work.

The instinct exists. The demand is there. The question is whether organisations give it a world-class container — or leave it to happen accidentally.

iFeelOnline · Mental Health Awareness Week Report 2024

more likely to be engaged at work if they have a close friend in their team.

Sport accelerates genuine human connection faster than any other workplace intervention. Not because of the sport itself — because of the shared heat, pressure, and result.

TINYpulse Workplace Research · 2024

-18%

attrition delta documented across FORJ events in the 12 months that follow.

This is not what the research predicts. This is what we have measured, across 50+ events, in the organisations that trusted us with their people.

FORJ internal data · 50+ events · 2024–2025

What We Stand For

Vision

"A world where every person has access to the forge — where the heat and pressure of sport shapes stronger people, stronger teams, and stronger organisations."

$9.6T

in productivity unlocked if the world reached 70% engagement.
Gallup 2025

Mission

"To make sport a permanent, meaningful part of how the world's best organisations build their culture — one event, one league, one city at a time."

19%

of Indian employees are engaged today.
ADP Research 2025

Purpose

"To use the forge of sport to build the best version of every person who comes through our events — and the best version of every team we work with."

-18%

attrition delta across 50+ FORJ events.
FORJ internal 2024–2025

What We Stand For

Five values.
Forged, not chosen.

The Forge Is For Everyone

VALUE 01

The Forge Is
For Everyone

The 1% had access. We are here for the 99%. Every product, event, and programme we build is designed to make the forge accessible to every person, every team, every organisation. Not charity — just fairness.

Heat Before Comfort

VALUE 02

Heat Before
Comfort

We do not make things easy. We make them real. The forge is uncomfortable by design — because that is where transformation happens. We never optimise for comfort at the expense of impact.

Innovation Is Non-Negotiable

VALUE 03

Innovation Is
Non-Negotiable

Every event, every design, every piece of content asks one question first: what can be done differently, better, more impactfully? We do not move until we can answer it honestly.

Efficiency Is Discipline

VALUE 04

Efficiency Is Discipline

We push fast and fail fast. Excellence does not require slowness. Efficiency is a habit we build every day — the same way an athlete builds theirs.

Dignity Above All

VALUE 05

Dignity Above All

We only work with partners who treat us as equals. We only build things that add real value. Revenue matters — but we are not for sale to those who do not share our values.

The research that shapes how we think

Workday exercise improves productivity, mood, tolerance, and resilience — compared to non-exercise days in the same person.

University of Bristol · J. Occ. & Org. Psychology

73% of employees already use physical movement to manage their mental health at work.

iFeelOnline · Mental Health Awareness Week 2024

Employees with workplace friends are 7× more likely to be engaged and 50% more satisfied with their jobs.

TINYpulse Workplace Research 2024

Physical activity interventions improve work ability and productivity — confirmed across multiple randomised controlled trials.

PMC Systematic Review · 34 RCTs · 2013–2023

The Team

The people
behind FORJ.

Sport changes people. Not just physically — it changes how they think, how they lead, how they trust. We built FORJ because no one was doing this at the scale and quality it deserved.

01
Ayush Ranjan
AR Upload → /public/founders/ayush.jpg

Ayush Ranjan

Content & Social Media

Ayush leads content and social media at FORJ. Not in the abstract, brand-deck sense — in the on-the-ground, camera-rolling, story-finding sense. He's the person who makes sure that what happens on our fields doesn't stay on our fields.

He has an instinct for the moment that matters — the celebration, the near-miss, the captain's face — and the craft to turn it into something people actually watch.

Content StrategySocial MediaBrand Storytelling
02
Happy Yadav

Happy Yadav

Video, Editing & Social Selling

Happy is still in college. That's the first thing to know about him — because everything else about him makes you forget it immediately. He carries the maturity of a 30-year-old, the vision of a 40-year-old, and the speed and instinct of someone who grew up native to the internet.

His video editing is precise. His storytelling is sharp. His understanding of social selling — of how content moves people toward a decision — is frankly unusual at any age.

Follow Happy on YouTube →
Video EditingStorytellingSocial SellingYouTube Creator
03
Dr. Pallavi Ranjan
PR Upload → /public/founders/pallavi.jpg

Dr. Pallavi Ranjan

People & Health

A General Surgeon and certified health coach, Dr. Pallavi brings something no event company has — a clinical understanding of what physical activity does to the human body and mind. Not as theory. As medicine.

At FORJ, she shapes how we design events for health, recovery, and genuine wellbeing — not just engagement metrics. She is the reason our programmes have physiological rigour behind them.

General SurgeonHealth CoachSport Science
04
Shivang Abhishek
SA Upload → /public/founders/shivang.jpg

Shivang Abhishek

Business & Product

Before FORJ, Shivang was a founding member of multimillion-dollar SaaS companies — DigiiCampus and Humantic AI — and a consultant to some of India's top higher education institutions. He understood systems, scale, and what it takes to build something that lasts.

But it was grassroots sport that he kept coming back to. The idea that a cricket pitch or a football field is one of the few places where hierarchy disappears, character is revealed, and real human connection happens — that idea became FORJ.

SaaS FounderEdTechGrassroots Sport
05
Urjaswit Lal
UL Upload → /public/founders/urjaswit.jpg

Urjaswit Lal

Operations

BIT Mesra. IIM Calcutta. Meesho. Urjaswit has the academic pedigree and the operational scars to prove it. He led large-scale operations at Meesho at a time when the company was scaling faster than anyone expected, and he brings that same precision and calm to how FORJ runs its events.

He's also a cricket, football, and badminton player — so when FORJ talks about sport, he's not theorising. He knows what a well-run event feels like from the field, not just the spreadsheet.

IIM CalcuttaMeeshoMulti-Sport Athlete

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conversation.

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